About Us

1 / 3 We value people & business equally


“There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow. It goes without saying that no company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it.” Jack Welch, former CEO of GE

An integral part of our mission at Acumen Consulting Egypt is building a business model that works towards the benefit of  our consumers. Only when we put the consumer first do we achieve our goal of creating unique, innovative & sustainable business models.

This commitment translates into a dedication to elevating the welfare of the Egyptians through partnering with policy makers & entrepreneurs to ensure that efforts are relevant, impactful & coordinated.

This also holds true for our corporate clients,whereby Acumen Consulting Egypt acknowledges the challenges faced by SMEs in Egypt with regards to maintaining their livelihood and growing their businesses. We are invested in the success & sustainability of our SME clients.

We have grown in a business era obsessed with lean production, operational efficiency and the notion of not re-inventing the wheel. Yet business leaders worldwide are rapidly realizing that an approach embedded in making minor tweaks and targeting only quick-wins; may cause the company or the policy maker to miss the real leap-frog opportunities available to him/her.

This dynamic dictates having a agile team that embraces break through innovation & is able to build tailored solutions in order to ensure the creation of transformative outcome-driven recommendations & results. This is a guiding principle at Acumen Consulting Egypt and drives the growth of our network of experts & industry gurus as well as our commitment to growing a strong, diverse and able core team.

2 / 3 Transformative Change Rather Than Minor Improvements


“Almost all quality improvement comes via simplification of design, manufacturing, layout, processes & procedures.”
Tom Peters

2 / 3 Transformative change rather than gradual improvement


“Almost all quality improvement comes via simplification of design, manufacturing, layout, processes & procedures.”
Tom Peters

We have grown in a business era obsessed with lean production, operational efficiency and the notion of not re-inventing the wheel. Yet business leaders worldwide are rapidly realizing that an approach embedded in making minor tweaks and targeting only quick-wins; may cause the company or the policy maker to miss the real leap-frog opportunities available to him/her.

This dynamic dictates having a agile team that embraces break through innovation & is able to build tailored solutions in order to ensure the creation of transformative outcome-driven recommendations & results. This is a guiding principle at Acumen Consulting Egypt and drives the growth of our network of experts & industry gurus as well as our commitment to growing a strong, diverse and able core team.

3 / 3 Beauty in everything we do


"When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”
Steve Jobs

Beauty as a concept has been oversimplified and stripped down to focus solely on the aesthetic, yet in the truth of the matter, beauty extends beyond that to embrace the value creation process itself. The solutions we provide to our clients at Acumen Consulting Egypt must be beautiful, this entails accessibility, applicability, convenience, strategic fit and high impact creation.

This commitment to beauty means not taking short-cuts, not accepting long-standing parameters as unchangeable givens, and understanding that each client is different and that their solution must be the perfect one for them.